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India Tourism Market perspective from Tourism Australia

(May 2016)

Tourism Australia sent their 'India Sector' Business Development Manager to the Blue Mountains on Monday, April 26th, to meet with BMATA and individual Blue Mountains tourism representatives.  Tourism Australia Representative, Samar Chokshi, covered:

  • The India market – the opportunity, distribution, key trade partners, campaign activity, working with the market
  • Insights, Trends, Facts & Figures (including arrivals/spend
  • Consumer behaviour – planning/booking/travel season
  • The Indian Visitor – needs and wants, becoming ‘India-ready

Sama's Presentation Document



Inbound Tour Operators Contact List



The following material was also presented for the benefit of BMATA members.


India Market Research & Insights

You can find some useful information on the India market on Tourism Australia's corporate website.

Australian Stories - Global PR Newsletter

  • Australian Stories is our new product/events/destination newsletter that has a focus on new news.
  • Our Global PR team would love to hear your stories – you should send through some press releases/stories about the refurb and those events that you mentioned (particularly highlight the award you won).
  • Send them through to This email address is being protected from spambots. You need JavaScript enabled to view it. for the chance to be featured.  
  • This is sent out to 4,000 PR/media/journalist contacts around the world, and is a great way to spread the word about your experiences.


Aussie Specialist Program

  • The Aussie Specialist Program is our online training platform that we use to train travel agents in over 110 countries.
  • We’ve recently relaunched the program across all of our key markets.
  • There are two main ways that you can engage with the 30,000-strong network of Aussie Specialists.
  • The Travel Club is where you can encourage fully-qualified Aussie Specialists to experience your product during their personal trips to Australia by offering an industry rate. This is a great way to showcase your product. I have attached a form for you to complete if you are keen to be part of this.
  • You can also submit a product update video – a 2/3min video that can be used to update travel agents on your product. It can be a simple video filmed on a smart phone.
  • You can find out more about the program here.


Social Media

  • Our social media platforms are very well followed – we have nearly 7m Facebook fans and 2m Instagram followers.
  • Check out the Tips & Tricks page that our team created to help industry leverage the Aquatic & Coastal campaign as well as how to generally get involved.
  • A reminder to keep using #seeaustralia (and #restaurantaustralia) to have the opportunity to be featured in the Australia social channels.
  • Don’t forget that you can also upload photos directly to our Facebook page –


Understanding the Consumer – consumer research findings

  • You will find the results of our Consumer Demand Project research in some very easy to read fact sheets contained within our corporate website.



  • You can sign up to TA’s newsletters keep in touch with all that is happening at Tourism Australia, both onshore and offshore.
  • Subscribe to the various publications, including our main weekly newsletter Essentials.


Working with Tourism Australia

  • This document outlines the many opportunities available to work with us more closely as well as outlining our strategic direction.