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Projects Completed last financial year

(July2017)

Following is a list of projects completed by the BMATA this past financial year.  Blue Mountains City Council assisted both financially and otherwise for which the Association is very grateful.
 
  • The revision and printing of the 2nd edition of the Greater Blue Mountains Drive (GBMD) map which is now being sold at the two Blue Mountains visitor centres, as well as by NPWS, Oberon visitor centre and by many BMATA members.
  • A new interactive digital representation of the GBMD Touring Guide which presents all the Discovery Trails in a format that can be downloaded onto smart phones and then accessed interactively even when the user is away from any telephone or wi-fi coverage.
  • A new Direct Booking platform on which accommodation providers place their individual booking buttons with last-minute enticement messages.  This GetinDIRECT.com.au web page allows the operator to take direct bookings without the large booking commissions extracted by Expedia, Booking.com and the other third party booking engines.
  • Improvements to the “blue ribbon” tourism website for the Blue Mountains – VisitBlueMountains.com.au.  The association was able to expand the site with new content and make it more visible. We also integrated the new direct bookings platform as well as the GBMD Touring Guide and the Council’s Grand Clifftop Walks mobile app into the website.  This website, and its mobile counterpart GetinNOW.com.au, are now receiving upwards of ½ million visitors per year, up 100% from this time last year.
  • A new Tear-off Visitor Map to the Blue Mountains and its major tourist towns is being made freely available to visitors from accommodation reception desks and tour desks of all BMATA members across the mountains. These are provided in A3 size pads of 100 tear off maps - 50,000 maps in total - and are supported by the sale of advertising space so they will become self-funding through subsequent editions.
  • Revision and printing of the Blue Mountains International Tour Planner 2017-18 which was distributed at the recent Australian Tourism Exchange.  A high quality 24 page Planner was produced in booklet form, on branded USB, and is available for download from our members’ website BMATA.com.au
  • BMATA representatives attended the recent Australian Tourism Exchange held in Sydney 14-18 May 2017. The show was a success with very positive feedback not only from the stands we were directly involved with but talking across the other operators they were all stating how impressed they were with the quality and interest of the agents this year.