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India Tourism Market perspective from Tourism Australia

(May 2016)

Tourism Australia sent their 'India Sector' Business Development Manager to the Blue Mountains on Monday, April 26th, to meet with BMATA and individual Blue Mountains tourism representatives.  Tourism Australia Representative, Samar Chokshi, covered:

  • The India market – the opportunity, distribution, key trade partners, campaign activity, working with the market
  • Insights, Trends, Facts & Figures (including arrivals/spend
  • Consumer behaviour – planning/booking/travel season
  • The Indian Visitor – needs and wants, becoming ‘India-ready

Sama's Presentation Document

Inbound Tour Operators Contact List

The following material was also presented for the benefit of BMATA members.


India Market Research & Insights

You can find some useful information on the India market on our corporate website.

  • There are also some specific documents that you might find useful:

o   India Market Profile

o   Service Needs of the Indian Consumer

o   Consumer Demand Project Results – India


Australian Stories - Global PR Newsletter

  • Australian Stories is our new product/events/destination newsletter that has a focus on new news.
  • Our Global PR team would love to hear your stories – you should send through some press releases/stories about the refurb and those events that you mentioned (particularly highlight the award you won).
  • Send them through to This email address is being protected from spambots. You need JavaScript enabled to view it. for the chance to be featured.  
  • This is sent out to 4,000 PR/media/journalist contacts around the world, and is a great way to spread the word about your experiences.
  • You can find out more here.


Aussie Specialist Program

  • The Aussie Specialist Program is our online training platform that we use to train travel agents in over 110 countries.
  • We’ve recently relaunched the program across all of our key markets.
  • There are two main ways that you can engage with the 30,000-strong network of Aussie Specialists.
  • The Travel Club is where you can encourage fully-qualified Aussie Specialists to experience your product during their personal trips to Australia by offering an industry rate. This is a great way to showcase your product. I have attached a form for you to complete if you are keen to be part of this.
  • You can also submit a product update video – a 2/3min video that can be used to update travel agents on your product. It can be a simple video filmed on a smart phone.
  • You can find out more about the program here.
  • We don’t have any Wollongong operators featured so it would be great if we could get your help in pushing this opportunity out there.


Social Media

  • Our social media platforms are very well followed – we have nearly 7m Facebook fans and 2m Instagram followers.
  • Check out the Tips & Tricks page that our team created to help industry leverage the Aquatic & Coastal campaign as well as how to generally get involved.
  • A reminder to keep using #seeaustralia (and #restaurantaustralia) to have the opportunity to be featured in the Australia social channels.
  • We’ve also created a short YouTube clip inviting Australians to ‘Share Australia’via social media.
  • Don’t forget that you can also upload photos directly to our Facebook page –


International Market Update

  • The International Market Update is a useful source of information discussing the performance of our key markets.
  • This report will update you on some recent changes in aviation and distribution, as well as campaign activity that has taken place within each of our key markets.


Understanding the Consumer – consumer research findings

  • You will find the results of our Consumer Demand Project research in some very easy to read fact sheets contained within our corporate website.


Tourism Export Toolkit - TExT

  • This new publication has been produced by the Australia Tourism Export Council in partnership with Tourism Australia and the State & Territory Tourism Organisations.
  • It is a great resource if you would like to expand your presence in the inbound market.
  • You can find this document on our corporate website here.


There’s Nothing Like Australia – Aquatic & Coastal



  • You can sign up to TA’s newsletters keep in touch with all that is happening at Tourism Australia, both onshore and offshore.
  • Subscribe to the various publications, including our main weekly newsletter Essentials.


Working with Tourism Australia

  • This document outlines the many opportunities available to work with us more closely as well as outlining our strategic direction.