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Blue Mountains Tourist Newspaper

(March 2018)

 
 
New management takes reins of Blue Mountains tourism publication
 
The Blue Mountains’ premier tourism publication, Blue Mountains Tourist, is set to enter a new phase of development as the Blue Mountains Accommodation and Tourism Association (BMATA) has taken the reins of the quarterly magazine.
 
Established by the late Harry Hammon in the 1970s, Blue Mountains Tourist has become a leading destination marketing platform that has helped to inform and inspire visitors for decades.
 
With over 200,000 copies distributed to targeted locations from Sydney to Lithgow each year, the magazine positions the Blue Mountains as a world class tourism destination and plays a leading role in promoting local businesses to visitors from near and far.
 
Building on the magazine’s strong foundations, the changes will hand the publication over to the industry to better support the valuable efforts of local businesses in attracting visitors to the mountains.
 
Scenic World’s Managing Director Anthea Hammon said the shift would also strengthen BMATA’s position as an industry leader which is committed to promoting the region in a sustainable way.
 
“It’s been incredibly rewarding to see Blue Mountains Tourist become a fixture in many local businesses since my grandpa established the magazine in the 70s, and we look forward to what the future holds for the publication under BMATA’s stewardship,” she said.
 
While the masthead will remain the same, BMATA has big plans for the magazine, with more in-depth articles and fresh content to become a permanent fixture. Readers can also expect to see more articles from contributing writers and updates from local businesses.
 
BMATA Executive Officer Michael Sperling said the magazine would support BMATA’s extensive efforts to promote the Blue Mountains to visitors in Sydney and beyond.
 
“Tourism is the lifeblood of the Blue Mountains community, employing over 12% of the local workforce and bringing visitors through the doors of our shops and restaurants, and we look forward to building on the industry’s success by taking Blue Mountains Tourist to the next level,” Mr Sperling said.
 
Business owners and residents are welcome to contact BMATA Executive Officer Michael Sperling for more information on 0425 780 020 or This email address is being protected from spambots. You need JavaScript enabled to view it.
 
For all advertising queries, please email This email address is being protected from spambots. You need JavaScript enabled to view it.